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Date of IssueTitle Authors
17-May-2008 Branding Indian Tourism: Entering Second PhaseGawande, Rohan; Dethe, Sudhir
17-May-2008 The Brhama, the Osho and the Dalai Lama-REorienting the Orient as a spiritual destination.Sihag, Sidharth; Sihag, Siddhant
10-Apr-2007 Bringing the Public into Public ServicesRaichaudhuri, Anjan; Jain, Sheenu
1-Apr-2000 Budget 2000-2001: Vision and Illusion in Fiscal CorrectionBalakrishnan, Pulapre
Aug-2007 Building a Case for Inclusion of Organizational Identity in Turnaround ResearchJeyavelu, S.
19-May-2007 Building a Globally Competitive Brand for Indian Tourism - The Road AheadMukherjee, Hory Sankar; Balaji, Vedha
2006 Building a Multimedia Digital Library of Audio/Video Resources Using Open Source Software and Open Digital Library StandardsSreekumar, M.G.
10-Apr-2007 Building Castles in Thin Air: Uncreditworthiness of Credit CardsMukerjee, Hory Sankar; Balaji, Vedha
19-May-2007 Business Competitiveness: Strategies for Automobile IndustryJain, Sumit; Garg, R.K.
Mar-2014 Business model attributes, predictive and non- predictive decision making approaches, and firm performance: evidence from Indian SMEsRakesh Kumar Pati
2000 Business Transformation through Information TechnologySaji, Gopinath
2010 Business-level strategy and performance: The moderating effects of environment and structureNandakumar, M.K.; Ghobadian, Abby*; O’Regan, Nicholas*
5-Apr-2008 BUZZ"- A spontaneous marketing tool in rural market for financial productsBright A., Oliver
19-May-2007 Can Pollution be controlled by Common Man ?Kiran Kumar, N.
Sep-1999 Capital Liberalization and Fall of East-Asian EconomiesBhatt, P.R.
Jan-2004 Capital Mobility and Financial Integration in Emerging EconomiesNandakumar, Parameswar; Barot, Bharat*; Wague, Cheick*
10-Apr-2007 Cause Related MarketingTrivedi, Tapan; Kaur, Ravneet
10-Apr-2007 Cause Related Marketing A Conceptual ParadigmS.P, Rajeswari
10-Apr-2007 Cause Related Marketing and its Impact on Corporate Brand Image and SalesGarg, Bhavet
10-Apr-2007 Cause related marketing: Tactic or Strategy?Sundar, S
19-May-2007 Challenges and Opportunities of Brand Management and Brand Equality: A Competitive EdgeRajasekar, N.; Mahendra babu, T.K.; Nalina, K.G.
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