| Date of Issue | Title |
Authors |
|---|
| 17-May-2008 | Customer Relationship Management: A key Success Factor in Services Marketing ( A Case Study of Tourism(Hotel) Services in Navi Mumbai) | Kamath, Vani; Bhonsale, Shweta; Manjrekar, Pradip |
| 5-Apr-2008 | Customization of Marketing Mix for Rural Markets | Menon, Narendranath; Suresh, K. |
| 5-Apr-2008 | Customization of marketing mix for rural markets | Menon, Narendranath; K, Suresh |
| 15-Apr-2006 | Dancing with Neoliberals | Balakrishnan, Pulapre |
| 10-Apr-2007 | The Dark Side of Organizational Identity | Jeyavelu, S. |
| 10-Apr-2007 | The Dark Side of Relationship Marketing | Ramkumar, D.; Saravanan, S |
| Dec-2007 | Decentralized Forest Management in South and Southeast Asia | Balooni, Kulbhushan; Makoto Inoue |
| 21-Apr-2007 | Declining Instituted Collective Management Practices and Forest Quality in the Central Himalayas | Balooni, Kulbhushan; Ballabh, Vishwa*; Inoue, Makoto* |
| 5-Apr-2008 | Definitional Issues of Rural and Rural Market Environment | Bhave, Subhash W.; Markale, Amod |
| 17-May-2008 | Design and Development of an Expert System for rating the Ecotourism destinations | Babu, Sindhu R; Subramoniam, Suresh; Krishnankutty, K.V. |
| 5-Apr-2008 | Design and implementation of communication strategy in rural markets: A case of Tata Shaktee GC sheet brand | Sharma, Nikhil; Narula, Sapna A. |
| Sep-2010 | Designing Research for Publication | Jayasankar, Ramanathan |
| 17-May-2008 | Destination Attractiveness of Kerala as an International Tourist Destination: An Importance-Performance Analysis | Edward, Manoj; George, Babu P. |
| 1994 | Determinants Of The Ex-Post Performance Of Mergers And Acquisitions: A Case Study | Krishna, Kumar; Perio, Manel* |
| 5-Apr-2008 | Developing a market strategy for a leading agrochemical company:A case study on adoption of agrochemicals by the vegetable growers in Chattisgarh | Sahney, Sangeeta; Shrivastava, Archana |
| Sep-2003 | Digital Archival Strategies for Library Consortia: The IIM Consortium Experience | Sreekumar, M.G. |
| 21-Nov-2008 | Digital Libraries - Greenstone Digital Libraries: Feasibility, Features, Functionalities and the Future | Sreekumar, M.G. |
| 2005 | Digital Library Initiatives and Issues in India: Efforts on Scholarly Knowledge Management | Sreekumar, M.G.; Sreejaya, P. |
| 2003 | Digital Object Identifier (DOI): An ISBN for the 21st Century | Sreejaya, P.; Sunitha, T. |
| 2001 | Digital Subscriptions and Content Management in the Internet Era. Information Access, Management and Exchange | Sreekumar, M.G.; Sunitha, T.; Sreejaya, P.; Gangatharan, M.; Biju, R.; Noufal, P.P.; Prasanna, K. |
| 2006 | Diminishing Marginal Utility of the 'Next' attribute: Cognitive Complexity and Complex Decisions | Nair, Unnikrishnan K. |
