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Showing items 116-136 of 538.

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Date of IssueTitle Authors
17-May-2008 Customer Relationship Management: A key Success Factor in Services Marketing ( A Case Study of Tourism(Hotel) Services in Navi Mumbai)Kamath, Vani; Bhonsale, Shweta; Manjrekar, Pradip
5-Apr-2008 Customization of Marketing Mix for Rural MarketsMenon, Narendranath; Suresh, K.
5-Apr-2008 Customization of marketing mix for rural marketsMenon, Narendranath; K, Suresh
15-Apr-2006 Dancing with NeoliberalsBalakrishnan, Pulapre
10-Apr-2007 The Dark Side of Organizational IdentityJeyavelu, S.
10-Apr-2007 The Dark Side of Relationship MarketingRamkumar, D.; Saravanan, S
Dec-2007 Decentralized Forest Management in South and Southeast AsiaBalooni, Kulbhushan; Makoto Inoue
21-Apr-2007 Declining Instituted Collective Management Practices and Forest Quality in the Central HimalayasBalooni, Kulbhushan; Ballabh, Vishwa*; Inoue, Makoto*
5-Apr-2008 Definitional Issues of Rural and Rural Market EnvironmentBhave, Subhash W.; Markale, Amod
17-May-2008 Design and Development of an Expert System for rating the Ecotourism destinationsBabu, Sindhu R; Subramoniam, Suresh; Krishnankutty, K.V.
5-Apr-2008 Design and implementation of communication strategy in rural markets: A case of Tata Shaktee GC sheet brandSharma, Nikhil; Narula, Sapna A.
Sep-2010 Designing Research for PublicationJayasankar, Ramanathan
17-May-2008 Destination Attractiveness of Kerala as an International Tourist Destination: An Importance-Performance AnalysisEdward, Manoj; George, Babu P.
1994 Determinants Of The Ex-Post Performance Of Mergers And Acquisitions: A Case StudyKrishna, Kumar; Perio, Manel*
5-Apr-2008 Developing a market strategy for a leading agrochemical company:A case study on adoption of agrochemicals by the vegetable growers in ChattisgarhSahney, Sangeeta; Shrivastava, Archana
Sep-2003 Digital Archival Strategies for Library Consortia: The IIM Consortium ExperienceSreekumar, M.G.
21-Nov-2008 Digital Libraries - Greenstone Digital Libraries: Feasibility, Features, Functionalities and the FutureSreekumar, M.G.
2005 Digital Library Initiatives and Issues in India: Efforts on Scholarly Knowledge ManagementSreekumar, M.G.; Sreejaya, P.
2003 Digital Object Identifier (DOI): An ISBN for the 21st CenturySreejaya, P.; Sunitha, T.
2001 Digital Subscriptions and Content Management in the Internet Era. Information Access, Management and ExchangeSreekumar, M.G.; Sunitha, T.; Sreejaya, P.; Gangatharan, M.; Biju, R.; Noufal, P.P.; Prasanna, K.
2006 Diminishing Marginal Utility of the 'Next' attribute: Cognitive Complexity and Complex DecisionsNair, Unnikrishnan K.
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