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Date of IssueTitle Authors
2003 Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi FilmsPanda, Tapan Kumar
10-Apr-2005 Consumerism and Mindless Consumption Sustaining the New Age Urban Indian’s IdentityKaul, Subhashini; Abhishek
10-Apr-2007 Consumers’ Purchasing Pattern in Liberalized Market –A Study on the Household Durable ProductsAshok, D
21-Nov-2008 Content Management Strategies for the Digital Era: Opportunities and Best Options for (learning) OrganizationsSreekumar, M.G.
19-May-2007 Corporate Governance Strategies in India: Emerging Issues for Global CompetitivenessManimaran, S.; Hari Sundar, G.; Chandok, Jaspreet B.
2001 Corporate Leaders of India: A Study of their Performance and Contribution in the Post-Liberalisation EraKrishna, Kumar
19-May-2007 Corporate Reporting in Globalised IndiaVarghese, Roshna
10-Apr-2007 Corporate Societal Marketing and the Process of Building Corporate Brand Equity: The Case of Malayala ManoramaK.B., Saji; Mukundadas, V.
2007 Corporate tax pattern in IndiaKrishna, Kumar
19-May-2007 Corporate Tax Patters in IndiaKrishna, Kumar; Sudheesh, S.
19-May-2007 Cost Control and Enhancing Competitiveness through Benchmarking: An AnalysisPillai, Manoj
10-Apr-2007 Countering CounterfeitsSridhar, G.
2001 Creating a Customer Value Focused Organization through Internal Branding and Performance TechnologyPanda, Tapan Kumar
2001 Creating Customer Life Time Value through Effective CRM in Financial Services IndustryPanda, Tapan Kumar
2002 Creating customer lifetime value through effective CRM in financial services industry.Panda, Tapan Kumar
19-May-2007 Creativity and Innovation for Competitive Excellence in OrganizationsJob, P.A.; Bhattacharyya, Sanghamitra
17-May-2008 A critical investigation of motivating factors responsible for increase in pleasure tourism at panchgani and MahabaleshwarGundawar, Prashant; Sinha, D.K.; Wable, Pratiksha
19-May-2007 Cross-Border Acquisitions Are Powering Growth India Goes GlobalUdaya Gowri Shankar, K.; Sreenivasa Reddy, M.
Aug-2010 Curse or blessing? Local elites in joint Forest Management in India's ShiwaliksBalooni, Kulbhushan; Lund, Jens Friis; Kumar, Chetan; Inoue, Makoto
2001 Customer Orientation in Designing Mutual Fund Products: An Analytical Approach to Indian Market PreferencesPanda, Tapan Kumar; Tripathy, Nalini Prava
17-May-2008 Customer Relationship Management: A key Success Factor in Services Marketing ( A Case Study of Tourism(Hotel) Services in Navi Mumbai)Kamath, Vani; Bhonsale, Shweta; Manjrekar, Pradip
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