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DSpace at Indian Institute of Management Kozhikode >
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Showing items 84-104 of 527.
| Date of Issue | Title |
Authors |
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| 5-Apr-2008 | Concept, Application and Marketing of rural tourism | Aithal, Rajesh K.; R.K., Anil |
| 10-Apr-2007 | A Conceptual Review Of Advertising Regulation And Standards: Case Studies In The Indian Scenario | Das, Panchali |
| 17-May-2008 | Confirmatory Factor Analysis of Iso Ahola's Motivational Theory An Application of Structural Equation Modeling | Biswas, Malay |
| 29-Jan-2005 | Consortium Initiative for Indian Management Schools | Sreekumar, M.G.; Raina, Roshan Lal* |
| Mar-2007 | Consumer Involvement in Product Choice - A Demographic Analysis | Sridhar, G. |
| 1-Dec-2007 | Consumer Involvement in Product Choice: Role of Perceived Risk | Sridhar, G. |
| 2003 | Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films | Panda, Tapan Kumar |
| 10-Apr-2005 | Consumerism and Mindless Consumption Sustaining the New Age Urban Indian’s Identity | Kaul, Subhashini; Abhishek |
| 10-Apr-2007 | Consumers’ Purchasing Pattern in Liberalized Market –A Study on the Household Durable Products | Ashok, D |
| 21-Nov-2008 | Content Management Strategies for the Digital Era: Opportunities and Best Options for (learning) Organizations | Sreekumar, M.G. |
| 19-May-2007 | Corporate Governance Strategies in India: Emerging Issues for Global Competitiveness | Manimaran, S.; Hari Sundar, G.; Chandok, Jaspreet B. |
| 2001 | Corporate Leaders of India: A Study of their Performance and Contribution in the Post-Liberalisation Era | Krishna, Kumar |
| 19-May-2007 | Corporate Reporting in Globalised India | Varghese, Roshna |
| 10-Apr-2007 | Corporate Societal Marketing and the Process of Building Corporate Brand Equity: The Case of Malayala Manorama | K.B., Saji; Mukundadas, V. |
| 2007 | Corporate tax pattern in India | Krishna, Kumar |
| 19-May-2007 | Corporate Tax Patters in India | Krishna, Kumar; Sudheesh, S. |
| 19-May-2007 | Cost Control and Enhancing Competitiveness through Benchmarking: An Analysis | Pillai, Manoj |
| 10-Apr-2007 | Countering Counterfeits | Sridhar, G. |
| 2001 | Creating a Customer Value Focused Organization through Internal Branding and Performance Technology | Panda, Tapan Kumar |
| 2001 | Creating Customer Life Time Value through Effective CRM in Financial Services Industry | Panda, Tapan Kumar |
| 2002 | Creating customer lifetime value through effective CRM in financial services industry. | Panda, Tapan Kumar |
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