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Showing items 91-111 of 563.

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Date of IssueTitle Authors
5-Apr-2008 Concept, Application and Marketing of rural tourismAithal, Rajesh K.; R.K., Anil
10-Apr-2007 A Conceptual Review Of Advertising Regulation And Standards: Case Studies In The Indian ScenarioDas, Panchali
17-May-2008 Confirmatory Factor Analysis of Iso Ahola's Motivational Theory An Application of Structural Equation ModelingBiswas, Malay
29-Jan-2005 Consortium Initiative for Indian Management SchoolsSreekumar, M.G.; Raina, Roshan Lal*
Mar-2014 Consumer evaluation of brand extensions: goods to services and services to goodsJayasankar R
Mar-2007 Consumer Involvement in Product Choice - A Demographic AnalysisSridhar, G.
1-Dec-2007 Consumer Involvement in Product Choice: Role of Perceived RiskSridhar, G.
2003 Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi FilmsPanda, Tapan Kumar
10-Apr-2005 Consumerism and Mindless Consumption Sustaining the New Age Urban Indian’s IdentityKaul, Subhashini; Abhishek
10-Apr-2007 Consumers’ Purchasing Pattern in Liberalized Market –A Study on the Household Durable ProductsAshok, D
21-Nov-2008 Content Management Strategies for the Digital Era: Opportunities and Best Options for (learning) OrganizationsSreekumar, M.G.
19-May-2007 Corporate Governance Strategies in India: Emerging Issues for Global CompetitivenessManimaran, S.; Hari Sundar, G.; Chandok, Jaspreet B.
2001 Corporate Leaders of India: A Study of their Performance and Contribution in the Post-Liberalisation EraKrishna, Kumar
19-May-2007 Corporate Reporting in Globalised IndiaVarghese, Roshna
10-Apr-2007 Corporate Societal Marketing and the Process of Building Corporate Brand Equity: The Case of Malayala ManoramaK.B., Saji; Mukundadas, V.
2007 Corporate tax pattern in IndiaKrishna, Kumar
19-May-2007 Corporate Tax Patters in IndiaKrishna, Kumar; Sudheesh, S.
19-May-2007 Cost Control and Enhancing Competitiveness through Benchmarking: An AnalysisPillai, Manoj
10-Apr-2007 Countering CounterfeitsSridhar, G.
2001 Creating a Customer Value Focused Organization through Internal Branding and Performance TechnologyPanda, Tapan Kumar
2001 Creating Customer Life Time Value through Effective CRM in Financial Services IndustryPanda, Tapan Kumar
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