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Date of IssueTitle Authors
17-May-2008 Life cycle stages and McDonaldisation of Tourist destinations: Some prelimilnary evidence from indian statesSaji, Gopinath
19-May-2007 Limited Impact of ERP on the Indian Subsidiary Case of Osram India LimitedLal, Stuti; Awasthi, Suvijina
10-Apr-2007 The Little Emperors of a Ubiquitous Kingdom Marketing and its Impact on Vulnerable Groups – TweensNeena Prasad
10-Apr-2007 The Making of Brand IndiaGupta, Manish; Singh, P B
2000 Making The Crippled Dance: A Model For Rejuvenating The Ailing Public Sector EnterprisesKrishna, Kumar
5-Oct-2013 Managerial research on the pharmaceutical supplychain – A critical review and some insights for future directionsSushmita, A.Narayana; Pati, Rupesh Kumar; Vrat, Prem
17-May-2008 Managing Lake Tourism: Challenges AheadRanade, Prabha Shastri
19-May-2007 Managing Maritime Infrastructure: Lessons from UAE and ChinaChudasama, K.M.; Kota, Sudhakar
Dec-2002 Managing Marketing Channels for High Technology Products: A Behaviour Based ApproachSahadev, Sunil
2002 Managing the distribution channels for high-technology products: A behavioural approachSahadev, Sunil; Jayachandran, S.*
19-May-2007 Managing the People Dimension of GlobalizationMurlidhar, S.
Dec-2003 Market Innovative Strategy: A Case of LG ElectronicsBhatt, P.R.
2003 Market Orientation, Marketing Innovation as Performance Drivers: Extending the ParadigmNargundkar, Rajendra; Shergill, Gurvinder*
10-Apr-2007 Marketing & SocietyPappachan, Joemon
10-Apr-2007 Marketing and its impact on vulnerable consumer groups like children, adolescents etc.Khadir, Fezeena
17-May-2008 Marketing Interventions for Tourism Promotion Recommendations for the top tourist destination of IndiaDas Gupta, Devashish
Jul-2003 Marketing misgivings and Indian customerscope for competitive conductPanda, Tapan Kumar
2011 Marketing needs reformJoffy, Thomas; Purani, Keyoor
10-Apr-2007 Marketing of Condoms with reference to Hindustan Latex LtdGeorge, Issac
10-Apr-2007 Marketing of Cooperative products: Challenges and Social benefitsAnbumani, K
10-Apr-2007 Marketing to Children –Issues & RemediesChaudhari, Chetan; Marathe, Milind
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