Browsing by Title

Browsing by Title

Sort by: Order: Results:

  • Dhal, Manoranjan (Indian Institute of Management Kozhikode, 2014-03)
    Organizations invest a lot of money and time on training towards employee development and learning transfer. Training is defined as a systematic process designed to provide trainees with knowledge, skills and develop ...
  • Pillai, Anil Kumar; Ranjan, Varghese (Indian Institute of Management Kozhikode, 2007-05-19)
    This case study examines how a firm faces pricing and logistics issues in an uncertain environment ridden by substitute products, raw materials shortage, legal and social adversities. In an article titled “Price as stimulus ...
  • Rajeev, Priya Nair; Kalpathi, Subramanian (Indian Institute of Management Kozhikode, 2015)
    This paper elucidates how Improv games can be used in a change management program and describes its utility and versatility in enhancing training effectiveness. For Change Management consultants and trainers the method ...
  • Malmarugan; Sankaran, H. (Indian Institute of Management Kozhikode, 2007-04-10)
    Referral marketing is being increasingly used in marketing of services, like education. As more and more foreign universities are wooing students of Indian origin to pursue courses offered by them, referral marketing may ...
  • Ganakumar P., Baba (Indian Institute of Management Kozhikode, 2008-04-05)
    The research explores the decontextualization of place in sumulated experiences of rural festivals sponsored by urban retail stores. Primary data are collected from urban retailers and their rural customers based upon the ...
  • Ganakumar P., Baba (Indian Institute of Management Kozhikode, 2008-04-05)
    The research explores the decontextualization of place in sumulated experiences of rural festivals sponsored by urban retail stores. Primary data are collected from urban retailers and their rural customers based upon the ...
  • Philip, Abey P. (Indian Institute of Management Kozhikode, 2007-04-10)
    This article extends cointegration methodology to validate the evidence of soundness of advertising and consumption pattern of India during the period of 1980-2006. Augmented Dickey-Fuller test, Philips- Peron Test, ...
  • Sanjukta Sarkar; Rudra Sensarma (Emerald Group Publishing Limited, 2016)
    Purpose – Under the traditional franchise value paradigm, competition in banking markets is considered to be risk enhancing because of its tendency to raise interest rates on deposits. Taking a contrarian view, Boyd and ...
  • Velayudhan, Sanal Kumar (Indian Institute of Management Kozhikode, 2016-05)
    Literature on periodic markets in rural areas predicts the demise of these markets. Administrative policies support alternative markets for marketing farmer produce. Despite these predictions and administrative actions ...
  • Edward, Manoj; K A, Zakkariya (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper explores the potential for social marketing application for community mobilization.For this purpose, Kudubhashree, a poverty eradication programme initiated by Govt of Kerala is used as a case study. The discussion ...
  • Pati, Rupesh Kumar; Susmita, A. Narayana (International Journal of Pharmaceutical and Healthcare Marketing, 2012)
    Purpose – This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach – Literature from peer-reviewed ...
  • Krishnan, T N; Poulose, Shobitha (Indian Institute of Management Kozhikode, 2013)
    Despite a growth in the number of India-focused articles appearing in leading business journals, there has not been an attempt to conduct systematic reviews of response rate in surveys conducted in India. India differs ...
  • Kar, Pravat Surya; Das, Ipsita (Indian Institute of Management Kozhikode, 2008-04-05)
    Paper tries to confine the study to the retailer behaviour for consumer non-durables in a specific market.Low end cosmetics, chewing tobacco, writing pen, bathing and washing soaps, candies, batteries, branded biscuits,unbranded ...
  • Narayana, Sushmita A. (Indian Institute of Management Kozhikode, 2014-03)
    Purpose – This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach – Literature from peer-reviewed ...
  • Narayana, Sushmita A. (Indian Institute of Management Kozhikode, 2014-03)
    Purpose – This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach – Literature from peer-reviewed ...
  • Bhattacharyya, Ritu (Indian Institute of Management Kozhikode, 2007-05-19)
    A Family-owned business is one that is owned and managed (that is controlled) by one or more family members.1 Family-owned firms are – “organizations where two or more extended family members influence the directions of ...
  • Suresh, R.P. (National Conference on Quality Reliability & Management, 2000)
    Many Statistical Process Control (SPC) techniques such as Control charts, Acceptance Sampling plans and Process Capability, require that the quality characteristic of interest follow a normal distribution. However in many ...
  • Verma, Sanjeev; Chauhan, Rohit (Indian Institute of Management Kozhikode, 2007-04-10)
    When India is making a transformational progress, GDP is growing at the rate of 8-8.5 percent per annum, sensex is reaching new heights every day, world is looking at us as one of fastest emerging economies of world. Shall ...
  • Kumar, S.S.S. (International Journal of Management Practices & Contemporary Thoughts, 2007)
    An important feature of the development of stock market in India in the last 15 years has been the growing participation of Institutional Investors, both foreign institutional investors and the Indian mutual funds combined ...

Search DSpace

Browse

My Account