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  • Chaudhari, Chetan; Marathe, Milind (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper is divided in to different sections. Section one introduces us to the theme of the paper as a whole. Part two tries to focus on growing children market & marketing to children. Part three talks about, adverse ...
  • Koshy, Moli P.; Joseph, Mary (Indian Institute of Management Kozhikode, 2007-04-10)
  • John, S. Franklin; Jeba, J. Kandaleena (Indian Institute of Management Kozhikode, 2007-04-10)
    Today we live in a World in which market triumphalism is seemingly the only game in society. Recent Years have seen a boom in the Marketing Industry. Since the 1980`s an increasing number of advertising, marketing and ...
  • Balakrishnan, Pulapre (Economic and Political Weekly, 2017-01-14)
    Since 1991, there has been an acceleration of economic growth accompanied by a widening of the range of consumer goods produced, together with improvement in the quality of services available. Furthermore, the economy has ...
  • Thangamani Gurunathan (Indian Institute of Management Kozhikode, 2018-05)
    Companies are often interested in knowing availability of their complex system to ensure operational effectiveness and to minimize cost. One such complex system is wind turbine and its reliability and availability are more ...
  • Swain, Anjan Kumar (IEEE, 1995-08)
    The objective of this article is the development of a novel raw material mix proportion control algorithm for a cement plant raw mill, so as to maintain preset target mix proportion at the raw mill outlet. This algorithm ...
  • Pandya, Bhavin Ushakant; Jayswal, Mitesh M (Indian Institute of Management Kozhikode, 2007-04-10)
    Introduction of new product markets, plethora of product variants in terms of brands and subbrands,changing GATT/WTO regime, mass customization and privatization has caused breaknecking competition for the marketers of the ...
  • Bhatnagar, Nikhil; Garg, Ankit; Rana, Anshul (Indian Institute of Management Kozhikode, 2007-05-19)
    Traveling abroad for health is not a new phenomenon. Medical tourism is actually thousands of years old. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, ...
  • Nayak, Keyur M. (Indian Institute of Management Kozhikode, 2007-05-19)
    The rapid changes in the context of the process of economic reform, globalization and liberalization have created greater compulsions for us to be productive and competitive than ever before. With rapid advancement in ...
  • Kumar, Manish; Singh, Shailendra; Rai, Himanshu; Bhattacharya, Abhijit (Indian Institute of Management Kozhikode, 2012)
    The paper explores relationship of humane orientation of organizations with members’ reactions to such treatment by the organization. Orientation of mangers to form good relationship with subordinates has been reflected ...
  • Balakrishnan, Pulapre (Economic and Political Weekly, 2004-04)
    Conventional wisdom and current practice in India appear to privilege total factor productivity (TFP), as a measure of productivity, rather than labour productivity. However, labour productivity is a measure of potential ...
  • Venkata Krishna Prasad, C.B. (Indian Institute of Management Kozhikode, 2007-05-19)
    Traveling abroad for health is not a new phenomenon. Medical tourism is actually thousands of years old. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, ...
  • Krishna Kumar (2000)
    The formation of WTO six years ago is likely to have not only major impact on the economic activities of India, but may have much wider ramifications for the Indian society. The basic objective of the WTO is a creating a ...
  • Yadav, Janardan Krishna; Krishnan, Omkumar (Indian Institute of Management, 2017)
    There has been a great emphasis on understanding the relationship of tourism experience quality with memorability of such experiences in recent years, however very few studies have attempted to measure the nostalgic ...
  • Ladha, Rani (Indian Institute of Management Kozhikode, 2013)
    This paper models the idea of rule-of-reason of the Antitrust literature and applies the model to analyze the possible consolidation of the Indian banking industry through merger and acquisition (M&A) activities. It offers ...
  • Bibhuthi, Bhusan Patnaik (2010-01-09)
  • Noufal, P.P. (MANLIBNET 2005, 2005)
    Today, library technical services departments have a new imperative: to carry forward their role to organize the world’s information and apply it in the digital age. At the heart of the necessary transition is envisioning ...
  • Kalro, A.H.; Naik, Gopal* (Elsevier, 2000-06)
    Many countries, including India, have made efforts in irrigation management tranfer. As experiences of such transfers are becoming available there is a need for a rigorous method to assess their impact. In this study we ...
  • Adhikary, Mahuya; Adhikari, Atanu; Dutta, Chaitali (Indian Institute of Management Kozhikode, 2012)
    The responses of individual information seekers are best studied in isolation. In the past researchers did not consider information users as individuals; viewing them instead in the context of their cultural system as a ...
  • Adhikari, Atanu; Mahuya Adhikary (Current Issues in Tourism (Taylor & Francis), 2017)
    Previous research done on tourists’ information-seeking behaviour has focused on aggregate-level information seeking. The aggregate-level study has significant disadvantage in decision-making since actual behaviour of ...

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