DSpace Repository

Browsing by Title

Browsing by Title

Sort by: Order: Results:

  • Labbai, M Mohamed (Indian Institute of Management Kozhikode, 2007-04-10)
    This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their ...
  • Panda, Tapan Kumar; Mishra, Sitikantha* (Scholarly Article, 2001)
    Tourism is a smokeless industry and is one of the fast growing businesses world over. The tourist flow to various countries serves as an indicator through which we can foresee a process of cultural assimilation and economic ...
  • Singh, Raghbir; Vij, Sandeep (Indian Institute of Management Kozhikode, 2007-04-10)
    Depending upon the public opinion about the social, economic and ethical aspects of advertising,the marketers and the public policy makers should take different stances on how advertising should be treated. The study has ...
  • Bhave, Mahesh; Chatterjee, Debashis (The Hindu Business Lin, 2012-09-20)
    A solar panel atop every house should be the model for providing electricity to all. The grid should merely serves as a backup...
  • Kumar, S.S.S. (South Asian Journal of Management, 2003-06)
    Stock valuation has always been an enigma even for the most analytically equipped investor or fund manager because numerous factors determine the worth of a stock. A review of business periodicals suggests that valuation ...
  • Chowdhury, Shovan; Nanda, Asok K (Indian Institute of Management Kozhikode, 2015-12)
    In this paper a new probability density function with both unbounded and bounded sup- port is presented. The new distribution, called modi ed exponential-geometric distribution arises from the exponential-geomeric ...
  • Kundu, Amarjit; Chowdhury, Shovan; Nanda, Asok K (Indian Institute of Management Kozhikode, 2014-10)
    Let X1;X2; : : : ;Xn (resp. Y1; Y2; : : : ; Yn) be independent random variables such that Xi (resp. Yi) follows generalized exponential distribution with shape parameter i and scale parameter i (resp. i), i = 1; 2; : ...
  • Panda, Tapan Kumar (Scholarly Article, 2001)
    Today’s market is suffering from a syndrome of sameness where all the products offered to the customers look very similar. This similarity is not only from the sameness in the physical brand element but also in the symbolic ...
  • Sinha, Gur Vimal (Indian Institute of Management Kozhikode, 2007-05-19)
    Strategic alliances { SAs } are the most significant mechanism of modern business Capturing warfare , SAs are highly functional constructs that allow companies To acquire products, technology & working capital ,to increase ...
  • Ramya, K.; Smitha, Siji (Indian Institute of Management Kozhikode, 2007-05-19)
    The New Economic policy Reforms 1991 has paved way for almost all Indian industries to undergo a radical change. The traditional and restrictive Aviation industry is no doubt a part of it. Infact, Indian civil aviation had ...
  • Singh, R.P. (Indian Institute of Management Kozhikode, 2007-05-19)
    With the process of globalisation going on both the private and public sector first entered into overhauling of their organisational structure and processes and now have adopted highly aggressive path. This restructuring ...
  • Ladha, Krishna K. (Indian Institute of Management Kozhikode, 2013)
    This paper’s main concern is with the quality of education. It offers two games that highlight the proactive role the government could play for quality in higher education. It is a role that is different from what the ...
  • Nandakumar, M.K (Indian Institute of Management Kozhikode, 2013)
    A large number of empirical studies have been conducted examining the relationship between strategic planning and organizational performance. Many of these studies indicate that strategic planning helps organisations to ...
  • Nandakumar, M.K. (Indian Institute of Management Kozhikode, 2014)
    A large number of empirical studies have been conducted examining the impact of strategic planning on organisational performance. Many studies have suggested that this relationship is influenced by various factors like the ...
  • Rao, Sujata (Indian Institute of Management Kozhikode, 2007-05-19)
    India traversed from a controlled economy till 1990 into a liberalized one since then. This big change attracted many foreign firms and MNCs into the Indian market and forced the domestic players to adopt strategies to ...
  • Shah, Rishabh; Sethi, Rishabh (Indian Institute of Management Kozhikode, 2007-05-19)
    The economy of India is the fourth largest in the world and has the third largest GDP in the entire continent of Asia. It is also the second largest among emerging nations. (All these indicators are based on purchasing ...
  • Kamala, T.N.; Doreswamy, A.G. (Indian Institute of Management Kozhikode, 2007-05-19)
    India's quest to become a global auto manufacturing hub has made the world’s top auto makers increasingly turn to India for their vehicle components. Riding this success and capitalizing on the spiraling demand from domestic ...
  • Singh, Anamika (Indian Institute of Management Kozhikode, 2007-05-19)
    India has the largest number of livestock, an abundant supply of cheap and skilled labour and an ever-increasing demand for leather goods. Inspite of all these factors the Indian leather goodsindustry has barely 2.5% of ...
  • Rao, U.S.; Sangeet C., Sai (Indian Institute of Management Kozhikode, 2007-05-19)
    Of late, there has been an interest in marketing to the Bottom of the Pyramid (BOP) Market and several successful initiatives have shown that the poor can be served equitably and profitably by improving their income ...
  • Chandok, Jaspreet Bhasin; Hari Sundar, G. (Indian Institute of Management Kozhikode, 2007-05-19)
    SUCCESSFUL INDIAN BRANDS COMPETING WITH GLOBAL ONES-STRATEGIES FOR SURVIVAL In 1991 we opened our country to foreign brands. As per this liberalization policy many a foreign players ventured into our country finding it a ...

Search DSpace

Browse

My Account