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Browsing by Author "Gupta, Raj Karan"

Browsing by Author "Gupta, Raj Karan"

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  • Srivastava, Anil; Gupta, Raj Karan (Indian Institute of Management Kozhikode, 2007-05-19)
    In the past industrial era the rate of change was slow and also predictable and competitive environments were not as intense and changed more slowly. At that time innovation was desirable and competitive advantages mainly ...

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