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Browsing by Author "Maram, Hari Krishna"

Browsing by Author "Maram, Hari Krishna"

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  • Maram, Hari Krishna; Kongsompong, Kritika (Indian Institute of Management Kozhikode, 2007-04-10)
    This article compares consumer decision-making endeavors between Indians, Thais, Taiwanese, Americans, and Australians. Utilising Hofstede's framework, the paper argues that cultural dimensions influence consumer decision ...

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