DSpace Repository

Browsing by Author "Oh, Alice"

Browsing by Author "Oh, Alice"

Sort by: Order: Results:

  • Ullah, Rahat; Kim, Wonjoon; Oh, Alice; Lee, Hyunjong; Amblee, Naveen C (Indian Institute of Management Kozhikode, 2014)
    Word-of-mouth (WOM) in the form of online customer reviews has received considerable attention by practitioners and academics. Prior literature has focused more on the understanding of the phenomenon using the frequency ...

Search DSpace


My Account