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Browsing by Author "Patel, Naresh"

Browsing by Author "Patel, Naresh"

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  • Patel, Naresh (Indian Institute of Management Kozhikode, 2007-05-19)
    The Internet has become the new battlefield for marketing competitors. No longer an experimental media vehicle for computer geeks, it is mainstream and turning into the jumping-offpoint of creative exploration in marketing.

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