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Browsing by Author "Rajeswari, S.P"

Browsing by Author "Rajeswari, S.P"

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  • Rajeswari, S.P (Indian Institute of Management Kozhikode, 2007-04-10)
    By the 1980s many of the companies across the world had realized a new Concept- Cause Related Marketing (CRM) as a marketing strategy. Cause Related Marketing is defined as “(A) strategic positioning and marketing tool ...

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