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Browsing by Author "Salam, Afsal"

Browsing by Author "Salam, Afsal"

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  • Zacharias, Siby; Salam, Afsal; Jose, M.C.; Kuruvila, Binu; Anand, Denny (Indian Institute of Management Kozhikode, 2008-04-05)
    In rural market, the influence of opinion leaders in decision making and purchasing the product is remarkable.An opinion leader is like a peer group leader in that, this person tends to lead the opinions of a group of ...

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