Browsing by Subject "4Ps"

Browsing by Subject "4Ps"

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  • Menon, Narendranath; Suresh, K. (Indian Institute of Management Kozhikode, 2008-04-05)
    The journey of marketers to the rural markets has been one of surmounting one hurdle after another. These include the 4As-availability, affordability, acceptance and awareness. Adapting themselves to the rural atmosphere, ...

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