Browsing by Author "Abhilash, Nair *"

Browsing by Author "Abhilash, Nair *"

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  • Purani, Keyoor; Abhilash, Nair * (Indian Institute of Management Kozhikode, 2006)
    Brand Management has been primarily the job of marketing specialists, because brands have so far been seen in context of consumer markets. Many companies have been known for their product brands in the consumer markets but ...

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