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Browsing by Author "Paninchukunnath, Ajith"

Browsing by Author "Paninchukunnath, Ajith"

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  • Paninchukunnath, Ajith (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper takes a look at the OTC drug marketing at a global level with special focus on US and Indian markets. The first section deals with changing consumer and his environment which is followed by a brief introduction ...

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