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Marketing

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This section is mainly deals with the publications of IIMK Community in the area of Marketing Management.

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Recent Submissions

Urbanized young Indians: are they goal oriented? A scale-validation study of the regulatory focus questionnaire in the Indian context

Comparing the importance of luxury value perceptions in cross-national contexts

Marketing needs reform

IDEAFORGE: MECHANICAL CHARGER

© The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/1938965512459801 Individual Preference and Bargaining Behavior in Families’ Buying Decisions of Restaurant Service

 

Marketing
© Indian Institute of Management, Kozhikode, 2005-2006