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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/121

Title: Integrating Human Resources with Business Strategy through Internal Marketing
Authors: Panda, Tapan Kumar
Keywords: Human Resources
Business Strategy
Internal Marketing
Customer Satifaction
Issue Date: Jun-2003
Publisher: Organisational Management
Abstract: Satisfied internal customers and their attitude are prerequisites to satisfied external cutomers. So it is important to integrate the service provision process throughout the whole organization for building a stronger external customer satisfaction index. Delivery of the intended service to the customer is likely to be dependent on the extent of integration or values and behaviour of the employees in an organization. Internal consistency is a powerful influencing factor in what teh external customer perceives from the variety of encounters expericed in the process of receiving the products and services of a firm.
Description: Organisational Management. Vol XIX, No.1 April-June 2003.
URI: http://hdl.handle.net/123456789/121
Appears in Collections:Journal Articles

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