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DSpace at Indian Institute of Management Kozhikode >
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Journal Articles : [33]

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This collection consists of published and nonpublished scolarly articles of IIMK Community.

Copyright(c)IIMK

 

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Comparing the importance of luxury value perceptions in cross-national contexts

Marketing needs reform

© The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/1938965512459801 Individual Preference and Bargaining Behavior in Families’ Buying Decisions of Restaurant Service

Executives social representation of rurality and product adaptation: A case of rural markets in India

SUSCEPTIBILITYTO REFERENCEGROUPINFLUENCE AMONG RURALCONSUMERS

Articles
© Indian Institute of Management, Kozhikode, 2005-2006