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DSpace at Indian Institute of Management Kozhikode >
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/84
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| Title: | Market Orientation, Marketing Innovation as Performance Drivers: Extending the Paradigm |
| Authors: | Nargundkar, Rajendra
Shergill, Gurvinder* |
| Keywords: | Marketing
Market Orientation
Innovation |
| Issue Date: | 2003 |
| URI: | http://hdl.handle.net/123456789/84 |
| Appears in Collections: | Working Papers
Working Papers
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Files in This Item:
| File |
Description |
Size | Format |
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| Working_Paper_Nargundkar_Shergill.pdf | | 404Kb | Adobe PDF | View/Open |
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