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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/84

Title: Market Orientation, Marketing Innovation as Performance Drivers: Extending the Paradigm
Authors: Nargundkar, Rajendra
Shergill, Gurvinder*
Keywords: Marketing
Market Orientation
Innovation
Issue Date: 2003
URI: http://hdl.handle.net/123456789/84
Appears in Collections:Working Papers
Working Papers

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