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http://hdl.handle.net/123456789/85
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| Title: | International Marketing Strategy for Indian Companies : Value, Image and Other Issues |
| Authors: | Nargundkar, Rajendra
Bajaj, Chetan* |
| Keywords: | Marketing
Branded Goods
Value-added Services
Country Image
Firm's Image |
| Issue Date: | 2002 |
| Publisher: | ICFAI Journal of Marketing |
| Abstract: | The paradox of India's dismal share in world trade is baffling, for a country housing a billion people. This paper analyses this paradox from the point of view of the value-addition process, and country image. The authors, supported by case studies from their consulting assignments, suggest a two-pronged strategy to lift India's share of the world markets to new heights. In Particular, the authors look at branded, manufactured goods and value-added services as potential winners. Building a firm's image in international markets through conscious and well-directed strategies is discussed in terms of concrete actions which the firm can take. |
| Description: | ICFAI Journal of Marketing, 1 (1). pp. 67-73. |
| URI: | http://hdl.handle.net/123456789/85 |
| Appears in Collections: | Journal Articles
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| Intl_Mktg._Strategy_ICFAI_1.pdf | | 231Kb | Adobe PDF | View/Open |
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