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List price versus deal price based internal reference points in deal evaluation: Influences of contextual prices,price-promotions,and their dispersions

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dc.contributor.author Sinha, Rajesh Kumar
dc.date.accessioned 2019-06-21T10:01:49Z
dc.date.available 2019-06-21T10:01:49Z
dc.date.issued 2017-10
dc.identifier.uri http://hdl.handle.net/2259/1023
dc.description Thesis guided by Prof.Atanu Adhikari, Prof.Keyoor Purani and Prof.Kausik Gangopadhyay en_US
dc.description.abstract A reference price (RP) is a price belief or standard against which a product's price is evaluated. Marketing scholars accept the influence of RP on consumer decision making as empirical generalization... en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Prices; en_US
dc.subject List Price; en_US
dc.subject Deal Price; en_US
dc.subject Price Formation; en_US
dc.title List price versus deal price based internal reference points in deal evaluation: Influences of contextual prices,price-promotions,and their dispersions en_US
dc.type Thesis en_US


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  • 2017 [3]
    Theses submitted during 2017

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