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Executives representation of rural markets

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dc.contributor.author Sridhar, G.
dc.contributor.author Debiprasad, Mishra
dc.contributor.author Vaswani, L.K.
dc.date.accessioned 2014-12-26T04:57:26Z
dc.date.available 2014-12-26T04:57:26Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/113
dc.description.abstract This paper attempts to understand the representation of rurality in rural markets of executives of selected product categories. Initially in the paper, discussion revolves around the construct rurality in rural markets followed by methodology, presentation of results, discussion and limitations. en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Rural marketing en_US
dc.subject Executives representation en_US
dc.subject Rurality en_US
dc.title Executives representation of rural markets en_US
dc.type Other en_US


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