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Rural India- Exploring potential consumer markets

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dc.contributor.author Goswami, Rahul
dc.contributor.author Juneja, Ekta
dc.date.accessioned 2014-12-29T10:10:26Z
dc.date.available 2014-12-29T10:10:26Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/124
dc.description.abstract There is a huge potential for MNC and National companies to tap the hitherto neglected processed food market in the rural India.With the expected growth of food sector and huge amount of foreign investment pumping into the markets and overseas joint ventures there will be, sooner or later, a demand supply gap en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Rural Marketing en_US
dc.subject Potential consumers en_US
dc.subject Rural food market en_US
dc.subject MNC en_US
dc.title Rural India- Exploring potential consumer markets en_US
dc.type Other en_US


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