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Shopping malls -Destinations for Rural and Urban consumers (A comparitive study)

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dc.contributor.author Rana, Jyoti
dc.date.accessioned 2014-12-31T08:45:22Z
dc.date.available 2014-12-31T08:45:22Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/128
dc.description.abstract The study is based on the questionnaire and interview of the consumers and marketers.Shopping malls are a happening phenomenon cropping up in metros and major cities.But the question that arises is whether these malls will get acceptability in India by rural and urban consumers both or not. Present study shows some major facts related to the behaviour of rural and urban consumers towards these shopping malls en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Shopping malls en_US
dc.subject Rural marketing en_US
dc.subject Urban consumers en_US
dc.subject Rural consumers en_US
dc.title Shopping malls -Destinations for Rural and Urban consumers (A comparitive study) en_US
dc.type Other en_US


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