|
DSpace at Indian Institute of Management Kozhikode >
Marketing >
Journal Articles >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/190
|
| Title: | The Unshakable |
| Authors: | Panda, Tapan Kumar |
| Keywords: | Advertising
Branding
Marketing
Brands |
| Issue Date: | 30-May-2001 |
| Publisher: | Economics Times Daily |
| Abstract: | This article looks at the value of branding with the use of user imagery .The
Indian brand managers have to understand the changes being brought through the advertising in our contemporary society in building distinctive brand image. The author looks at two successful campaigns of Indian brands ‘The Unshakable’ and ‘Kuchh Kar dikhana hai’ campaign reflecting the
present generation youth and associating them with the brands for marketing success |
| Description: | Economic Times, May 30, 2001
Scholarly article of Dr. Tapan Kumar Panda |
| URI: | http://hdl.handle.net/2259/190 |
| Appears in Collections: | Journal Articles
|
Files in This Item:
| File |
Description |
Size | Format |
|---|
| Advertising and Branding [The Economic Times- May 30- 2001].pdf | | 85Kb | Adobe PDF | View/Open |
|
All items in DSpace are protected by copyright, with all rights reserved.
|
