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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/190

Title: The Unshakable
Authors: Panda, Tapan Kumar
Keywords: Advertising
Branding
Marketing
Brands
Issue Date: 30-May-2001
Publisher: Economics Times Daily
Abstract: This article looks at the value of branding with the use of user imagery .The Indian brand managers have to understand the changes being brought through the advertising in our contemporary society in building distinctive brand image. The author looks at two successful campaigns of Indian brands ‘The Unshakable’ and ‘Kuchh Kar dikhana hai’ campaign reflecting the present generation youth and associating them with the brands for marketing success
Description: Economic Times, May 30, 2001 Scholarly article of Dr. Tapan Kumar Panda
URI: http://hdl.handle.net/2259/190
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