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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/194
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| Title: | Wooing Rural Customers |
| Authors: | Panda, Tapan Kumar |
| Keywords: | Rural Markets
Marketing
Advertising
Brand Choice |
| Issue Date: | 5-Jul-2001 |
| Publisher: | Business Line - Hindu Magazine |
| Abstract: | The author looks at the potential of the rural markets of India and innovative strategies followed by the advertisers to woo rural audience for making a brand choice |
| Description: | Business Line July 5, 2001 |
| URI: | http://hdl.handle.net/2259/194 |
| Appears in Collections: | Journal Articles
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Files in This Item:
| File |
Description |
Size | Format |
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| Wooing Rural Customers [ The Hindu Business Line- July 5th- 2001].pdf | | 101Kb | Adobe PDF | View/Open |
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