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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/194

Title: Wooing Rural Customers
Authors: Panda, Tapan Kumar
Keywords: Rural Markets
Marketing
Advertising
Brand Choice
Issue Date: 5-Jul-2001
Publisher: Business Line - Hindu Magazine
Abstract: The author looks at the potential of the rural markets of India and innovative strategies followed by the advertisers to woo rural audience for making a brand choice
Description: Business Line July 5, 2001
URI: http://hdl.handle.net/2259/194
Appears in Collections:Journal Articles

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