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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/213

Title: Market Innovative Strategy: A Case of LG Electronics
Authors: Bhatt, P.R.
Keywords: Marketing
Marketing Innovative Strategy
LG Electronics
Issue Date: Dec-2003
Publisher: Vision: The Journal of Business Perspective
Abstract: LG Electronics (LGE) is the third in the rank of three largest chaebols after Hyndai and Samsung in South Korea. LGE has got more than 70 subsidiaries in 40 countries. The thrust of LGE was on home appliances. PC related multimedia products, electronic products and telecommunication products such as handsets, mobile systems and network system. LGE aimed at attaining top position in digital TV and telecommunication equipments in the world. It also aimed at strengthening its core competency as 'Digital Leader' in electronic products and equipment in the digital era. Bon Moo Koo, after taking over as Chairman of LG Group in 1995, has adopted " Leap 2005" as the basic philosophy of LGE Group. According to the principle of "Leap 2005", LG Group was to grow from around US$38 billion in 1994 to US$380 billion by 2005 with 50% coming from international sales. LGE has adopted a diffentiation strategy to concentrate on the high end of the entire products segment it enters. It cultivated as imag...
Description: VISION: The Journal of Business Perspectives, July-December 2003, pp, 87-96
URI: http://hdl.handle.net/2259/213
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