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Browsing 17. Conference Proceedings by Title

Browsing 17. Conference Proceedings by Title

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  • Shanker, Deepthi (Indian Institute of Management Kozhikode, 2008-05-17)
    This paper focuses on applications of ICT in Tourism.
  • Jeyavelu, S. (Indian Institute of Management Kozhikode, 2006-03-25)
  • Garg, Bhavet; Mohita; Marwah, Sanjiv (Indian Institute of Management Kozhikode, 2008-04-05)
    Though the primary objective of the study is to understand the attitude of farmers towards concept of ITC e-Choupal and its impact on rural India so, case study cum descriptive research design is most suitable.
  • Srivastava, Manjari; Sinha, Aravind K. (Indian Institute of Management Kozhikode, 2007-05-19)
    Increasing competition around the globe requires a cadre of effective managers to run the day to day operations in their organizations. This study is an exploration towards identifying the relationship between certain ...
  • Sanal Kumar, Velayudhan (Indian Institute of Management Kozhikode, 2008-04-05)
    The information source used by consumers in rural markets is expected to differ from those of urban market with greater influence of informanl referent groups. This is examined for an innovation to avoid variations in prior ...
  • Zacharias, Siby; Salam, Afsal; Jose, M.C.; Kuruvila, Binu; Anand, Denny (Indian Institute of Management Kozhikode, 2008-04-05)
    In rural market, the influence of opinion leaders in decision making and purchasing the product is remarkable.An opinion leader is like a peer group leader in that, this person tends to lead the opinions of a group of ...
  • Makkar, Harinder K. (Indian Institute of Management Kozhikode, 2007-05-19)
    In the age of Information Revolution, the management of information and its security is the key concern for all organisations and nations. For sharing of information among the intended users, the systems have to be networked. ...
  • Agarwal, Reena (Indian Institute of Management Kozhikode, 2007-05-19)
    It should be noted that although the collective term ‘creativity and innovation’ is routinely used, and the individual words ‘creativity’ and ‘innovation’ are often used synonymously, the two words actually refer to two ...
  • Brinda, Kalyani. P.R.; Umarani, L.; Sankar Narayana, P.R. (Indian Institute of Management Kozhikode, 2007-05-19)
    Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business ...
  • Patel, Naresh (Indian Institute of Management Kozhikode, 2007-05-19)
    The Internet has become the new battlefield for marketing competitors. No longer an experimental media vehicle for computer geeks, it is mainstream and turning into the jumping-offpoint of creative exploration in marketing.
  • Dharamarajan, S. (Indian Institute of Management Kozhikode, 2007-05-19)
    Indian business environment is facing rigorous challenges and fostering drastic changes under the new economic regime. The implication of economic reforms has altered the basic network of the economy and there is a persistent ...
  • Sasikala, G. (Indian Institute of Management Kozhikode, 2007-05-19)
    The first part of the paper deals with the peculiarities of the marine industry, with special reference to the traditional fishing practiced in different regions. For analyzing the firm’s competitive advantage, - At least ...
  • Makkar, Urvashi (Indian Institute of Management Kozhikode, 2007-05-19)
    UP State Road Transport Corporation (UPSRTC), an organization under the control of Government of UP, has been under the process of a complete change, both soft as well as hard, during last three years. It has not been a ...
  • Nair, Priya; Pandian, S.; Bhattacharyya, Sanghamitra (Indian Institute of Management Kozhikode, 2007-05-19)
    Leading a transformation in the contemporary business environment, one that is charged with frenzied competition is perhaps the most challenging of all assignments. The complexity of this task is enhanced on account of a ...
  • Srivastava, Anil; Gupta, Raj Karan (Indian Institute of Management Kozhikode, 2007-05-19)
    In the past industrial era the rate of change was slow and also predictable and competitive environments were not as intense and changed more slowly. At that time innovation was desirable and competitive advantages mainly ...
  • Lal, Stuti (Indian Institute of Management Kozhikode, 2007-05-19)
    A one-phrase explanation for the impact of ERP would be Simplifying Complex Process. ERP has a significant impact right from the time it is conceived in the organization. It paves way for restructuring which would not have ...
  • Chudasama, K.M.; Kota, Sudhakar (Indian Institute of Management Kozhikode, 2007-05-19)
    This article intends to focus on port development/management aspects, because experience has shown that port development does not always live up to expectations. The following analysis will attempt to pinpoint some of the ...
  • Murlidhar, S. (Indian Institute of Management Kozhikode, 2007-05-19)
  • Bhatnagar, Nikhil; Garg, Ankit; Rana, Anshul (Indian Institute of Management Kozhikode, 2007-05-19)
    Traveling abroad for health is not a new phenomenon. Medical tourism is actually thousands of years old. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, ...
  • Nayak, Keyur M. (Indian Institute of Management Kozhikode, 2007-05-19)
    The rapid changes in the context of the process of economic reform, globalization and liberalization have created greater compulsions for us to be productive and competitive than ever before. With rapid advancement in ...

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