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Browsing 17. Conference Proceedings by Title

Browsing 17. Conference Proceedings by Title

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  • Nair, Satish K.; Chawla, Vijay (Indian Institute of Management Kozhikode, 2008-04-05)
    The case seeks to address issues in brand management with a specific focus on rural marketing and covers the concepts of brand elements, brand extentions, brand positioning strategies, corporates/umbrella branding versus ...
  • Verghese, Annie (Indian Institute of Management Kozhikode, 2007-05-19)
    Some 25 years ago came the birth of another discipline, called organizational development, the goal of which was to focus on the gap that exists between where a group or organization is and where they would like to be. ...
  • Gopinath, Mohan; Gopinath, Chinnam Nayar (Indian Institute of Management Kozhikode, 2007-05-19)
    Sometimes, it is felt that being good at organizational politics is a form of literacy, like computer literacy: not much good in and of itself, but just try ignoring it. We think one has to acknowledge that the political ...
  • Arakal, Jeevan J. (Indian Institute of Management Kozhikode, 2008-04-05)
    This case documents the efforts of the Bapuji Rural Enlightenment and Development Society (BREDS) in Varapukotturu mandal of Srikakulam district, Andhra Pradesh. BREDS is na NGO founded in 1983 and currently works in fouteen ...
  • Parthasarathy, Venkatesh; Sinha, Piyush Kumar (Indian Institute of Management Kozhikode, 2008-04-05)
    The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004).
  • Patel, Amit; Sharma, Mahendra; Pandya, Maurvi (Indian Institute of Management Kozhikode, 2007-05-19)
    The paper is focusing on finding the lacunas of existing APMC Act, current trading practices and availability of infrastructure. It also suggests the Public Private Partnership (PPP) Model for creating a competitive advantage ...
  • Pillai, Anil Kumar; Ranjan, Varghese (Indian Institute of Management Kozhikode, 2007-05-19)
    This case study examines how a firm faces pricing and logistics issues in an uncertain environment ridden by substitute products, raw materials shortage, legal and social adversities. In an article titled “Price as stimulus ...
  • Ganakumar P., Baba (Indian Institute of Management Kozhikode, 2008-04-05)
    The research explores the decontextualization of place in sumulated experiences of rural festivals sponsored by urban retail stores. Primary data are collected from urban retailers and their rural customers based upon the ...
  • Kar, Pravat Surya; Das, Ipsita (Indian Institute of Management Kozhikode, 2008-04-05)
    Paper tries to confine the study to the retailer behaviour for consumer non-durables in a specific market.Low end cosmetics, chewing tobacco, writing pen, bathing and washing soaps, candies, batteries, branded biscuits,unbranded ...
  • Bhattacharyya, Ritu (Indian Institute of Management Kozhikode, 2007-05-19)
    A Family-owned business is one that is owned and managed (that is controlled) by one or more family members.1 Family-owned firms are – “organizations where two or more extended family members influence the directions of ...
  • Anand, Sandip; Krishna, Rajneesh (Indian Institute of Management Kozhikode, 2008-04-05)
    This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.
  • Sharma, Vinay; Seth, Piyush (Indian Institute of Management Kozhikode, 2008-04-05)
    This paper along with emphasizing on the urgency of health care needs of the 'Rural Poor' of Uttar Pradesh, the most populous state of India has expressed their willingness and wish for an improved health care system having ...
  • Goswami, Rahul; Juneja, Ekta (Indian Institute of Management Kozhikode, 2008-04-05)
    There is a huge potential for MNC and National companies to tap the hitherto neglected processed food market in the rural India.With the expected growth of food sector and huge amount of foreign investment pumping into the ...
  • Gupta, Santosh Kumar; Ranjan, Rajeev (Indian Institute of Management Kozhikode, 2008-04-05)
    India has been according the highest priority to the uplift of the poor and has, therefore, been introducing various schemes of financing the low-income groups for self-employment through financial institutions (MFIs), ...
  • Dhumal, Mandar Naresh; Tayade, Avishkar; Khandkar, Ankita (Indian Institute of Management Kozhikode, 2008-04-05)
    The importance of rural market at present competition is to capture market share and consumer loyalty.India is the land of villages. Rural consumer is different from urban consumer in terms of interests,priorities,attitudes, ...
  • Aithal, Rajesh K (Indian Institute of Management Kozhikode, 2008-04-05)
    Villagers have to travel long distances before they can get petroleum products for their farming and transportation purposes.By opening the rural petroleum retail outlets the company was bringing assured petroleum products ...
  • Tellas, Aby; Karthikeyan, A. (Indian Institute of Management Kozhikode, 2007-05-19)
    In the cut throat competition dictated by LPG era has made India to become part of global village, proven by the rush of the global companies’ entry. The early ones primarily served theurban market, after realizing saturation ...
  • Srivastava, Rajeev; Rai, Anand (Indian Institute of Management Kozhikode, 2007-05-19)
    This paper tries to examine what are the hopes and fears associated with such huge infrastructure and industry development. An analytical perspective of the SEZ framework has been conceptualized that weather S.E.Zs is ...
  • Rana, Jyoti (Indian Institute of Management Kozhikode, 2008-04-05)
    The study is based on the questionnaire and interview of the consumers and marketers.Shopping malls are a happening phenomenon cropping up in metros and major cities.But the question that arises is whether these malls will ...
  • Sinha, Gur Vimal (Indian Institute of Management Kozhikode, 2007-05-19)
    Strategic alliances { SAs } are the most significant mechanism of modern business Capturing warfare , SAs are highly functional constructs that allow companies To acquire products, technology & working capital ,to increase ...

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