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Browsing 17. Conference Proceedings by Title

Browsing 17. Conference Proceedings by Title

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  • Parthasarathy, Venkatesh; Sinha, Piyush Kumar (Indian Institute of Management Kozhikode, 2008-04-05)
    The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004).
  • Patel, Amit; Sharma, Mahendra; Pandya, Maurvi (Indian Institute of Management Kozhikode, 2007-05-19)
    The paper is focusing on finding the lacunas of existing APMC Act, current trading practices and availability of infrastructure. It also suggests the Public Private Partnership (PPP) Model for creating a competitive advantage ...
  • Pillai, Anil Kumar; Ranjan, Varghese (Indian Institute of Management Kozhikode, 2007-05-19)
    This case study examines how a firm faces pricing and logistics issues in an uncertain environment ridden by substitute products, raw materials shortage, legal and social adversities. In an article titled “Price as stimulus ...
  • Ganakumar P., Baba (Indian Institute of Management Kozhikode, 2008-04-05)
    The research explores the decontextualization of place in sumulated experiences of rural festivals sponsored by urban retail stores. Primary data are collected from urban retailers and their rural customers based upon the ...
  • Kar, Pravat Surya; Das, Ipsita (Indian Institute of Management Kozhikode, 2008-04-05)
    Paper tries to confine the study to the retailer behaviour for consumer non-durables in a specific market.Low end cosmetics, chewing tobacco, writing pen, bathing and washing soaps, candies, batteries, branded biscuits,unbranded ...
  • Bhattacharyya, Ritu (Indian Institute of Management Kozhikode, 2007-05-19)
    A Family-owned business is one that is owned and managed (that is controlled) by one or more family members.1 Family-owned firms are – “organizations where two or more extended family members influence the directions of ...
  • Anand, Sandip; Krishna, Rajneesh (Indian Institute of Management Kozhikode, 2008-04-05)
    This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.
  • Sharma, Vinay; Seth, Piyush (Indian Institute of Management Kozhikode, 2008-04-05)
    This paper along with emphasizing on the urgency of health care needs of the 'Rural Poor' of Uttar Pradesh, the most populous state of India has expressed their willingness and wish for an improved health care system having ...
  • Goswami, Rahul; Juneja, Ekta (Indian Institute of Management Kozhikode, 2008-04-05)
    There is a huge potential for MNC and National companies to tap the hitherto neglected processed food market in the rural India.With the expected growth of food sector and huge amount of foreign investment pumping into the ...
  • Gupta, Santosh Kumar; Ranjan, Rajeev (Indian Institute of Management Kozhikode, 2008-04-05)
    India has been according the highest priority to the uplift of the poor and has, therefore, been introducing various schemes of financing the low-income groups for self-employment through financial institutions (MFIs), ...
  • Dhumal, Mandar Naresh; Tayade, Avishkar; Khandkar, Ankita (Indian Institute of Management Kozhikode, 2008-04-05)
    The importance of rural market at present competition is to capture market share and consumer loyalty.India is the land of villages. Rural consumer is different from urban consumer in terms of interests,priorities,attitudes, ...
  • Aithal, Rajesh K (Indian Institute of Management Kozhikode, 2008-04-05)
    Villagers have to travel long distances before they can get petroleum products for their farming and transportation purposes.By opening the rural petroleum retail outlets the company was bringing assured petroleum products ...
  • Tellas, Aby; Karthikeyan, A. (Indian Institute of Management Kozhikode, 2007-05-19)
    In the cut throat competition dictated by LPG era has made India to become part of global village, proven by the rush of the global companies’ entry. The early ones primarily served theurban market, after realizing saturation ...
  • Srivastava, Rajeev; Rai, Anand (Indian Institute of Management Kozhikode, 2007-05-19)
    This paper tries to examine what are the hopes and fears associated with such huge infrastructure and industry development. An analytical perspective of the SEZ framework has been conceptualized that weather S.E.Zs is ...
  • Rana, Jyoti (Indian Institute of Management Kozhikode, 2008-04-05)
    The study is based on the questionnaire and interview of the consumers and marketers.Shopping malls are a happening phenomenon cropping up in metros and major cities.But the question that arises is whether these malls will ...
  • Sinha, Gur Vimal (Indian Institute of Management Kozhikode, 2007-05-19)
    Strategic alliances { SAs } are the most significant mechanism of modern business Capturing warfare , SAs are highly functional constructs that allow companies To acquire products, technology & working capital ,to increase ...
  • Ramya, K.; Smitha, Siji (Indian Institute of Management Kozhikode, 2007-05-19)
    The New Economic policy Reforms 1991 has paved way for almost all Indian industries to undergo a radical change. The traditional and restrictive Aviation industry is no doubt a part of it. Infact, Indian civil aviation had ...
  • Singh, R.P. (Indian Institute of Management Kozhikode, 2007-05-19)
    With the process of globalisation going on both the private and public sector first entered into overhauling of their organisational structure and processes and now have adopted highly aggressive path. This restructuring ...
  • Rao, Sujata (Indian Institute of Management Kozhikode, 2007-05-19)
    India traversed from a controlled economy till 1990 into a liberalized one since then. This big change attracted many foreign firms and MNCs into the Indian market and forced the domestic players to adopt strategies to ...
  • Shah, Rishabh; Sethi, Rishabh (Indian Institute of Management Kozhikode, 2007-05-19)
    The economy of India is the fourth largest in the world and has the third largest GDP in the entire continent of Asia. It is also the second largest among emerging nations. (All these indicators are based on purchasing ...

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