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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/284

Title: Diminishing Marginal Utility of the 'Next' attribute: Cognitive Complexity and Complex Decisions
Authors: Nair, Unnikrishnan K.
Keywords: Cognitive Complexity
Complex Problem Solving
Cognitive Map
Computer Simulation
Issue Date: 2006
Publisher: Indian Institute of Management Kozhikode
Abstract: This paper reports an empirical investigation of managerial effectiveness in dealing with illstructured decision environments as a function of cognitive complexity using a long duration, multi-faceted and dynamic computer simulated complex task presented to 45 managers from a large Indian metal processing unit. Four independent, domain specific cognitive complexity measures obtained through three different approaches were taken and later reduced through factor analysis to derive differentiation, discrimination and integration dimensions. Results revealed similar as well as distinctively different patterns of outcomes for the differentiation and integration dimensions. While effectiveness of managers in dealing with the simulated complex task showed both linear positive association as well as an ‘inverted U’ trend with increase in their differentiation capability, the integration dimension dominantly showed only the ‘inverted U’ trend. Noticeably, the discrimination dimension did not yi...
Description: This paper was presented in the 2006 Annual Meeting of the US Academy of Management at Atlanta during August 11- 16 in MOC Division Session Dynamic Models of Decision Making Under Risk, Uncertainty & Complexity.
URI: http://hdl.handle.net/2259/284
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