DSpace at Indian Institute of Management Kozhikode >
Working Papers >
Please use this identifier to cite or link to this item:
|Title: ||Economic Satisfaction And Relationship Commitment In Channels: The Moderating Role Of Environmental Uncertainty,Collaborative Communication And Coordination Strategy|
|Authors: ||Sahadev, Sunil|
|Keywords: ||Relationship commitment.|
Collaborative communication strategy
Mobile service providers-India
|Issue Date: ||2006 |
|Publisher: ||Indian Institute of Management Kozhikode|
|Abstract: ||The paper explores the relationship between economic satisfaction within a relationship and relationship commitment. The moderating effects of three variables are considered: viz. (i) the use of behavior based coordination strategy (ii) the perceived level of environmental uncertainty and (iii) the use of collaborative communication strategy.
The hypotheses are proved through a sample survey among 101 channel partners of mobile service providers in a state in India. The
results indicate the moderating variables act as quasi moderators where in they both directly and indirectly impact the dependent variable|
|Appears in Collections:||Working Papers|
Files in This Item:
All items in DSpace are protected by copyright, with all rights reserved.