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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/286

Title: Economic Satisfaction And Relationship Commitment In Channels: The Moderating Role Of Environmental Uncertainty,Collaborative Communication And Coordination Strategy
Authors: Sahadev, Sunil
Keywords: Relationship commitment.
Coordination strategy
Collaborative communication strategy
Mobile service providers-India
Issue Date: 2006
Publisher: Indian Institute of Management Kozhikode
Abstract: The paper explores the relationship between economic satisfaction within a relationship and relationship commitment. The moderating effects of three variables are considered: viz. (i) the use of behavior based coordination strategy (ii) the perceived level of environmental uncertainty and (iii) the use of collaborative communication strategy. The hypotheses are proved through a sample survey among 101 channel partners of mobile service providers in a state in India. The results indicate the moderating variables act as quasi moderators where in they both directly and indirectly impact the dependent variable
URI: http://hdl.handle.net/2259/286
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