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http://hdl.handle.net/2259/286
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| Title: | Economic Satisfaction And Relationship Commitment In Channels: The Moderating Role Of Environmental Uncertainty,Collaborative Communication And Coordination Strategy |
| Authors: | Sahadev, Sunil |
| Keywords: | Relationship commitment.
Coordination strategy
Collaborative communication strategy
Mobile service providers-India |
| Issue Date: | 2006 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The paper explores the relationship between economic satisfaction within a relationship and relationship commitment. The moderating effects of three variables are considered: viz. (i) the use of behavior based coordination strategy (ii) the perceived level of environmental uncertainty and (iii) the use of collaborative communication strategy.
The hypotheses are proved through a sample survey among 101 channel partners of mobile service providers in a state in India. The
results indicate the moderating variables act as quasi moderators where in they both directly and indirectly impact the dependent variable |
| URI: | http://hdl.handle.net/2259/286 |
| Appears in Collections: | Working Papers
Working Papers
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| EconomicSatisfactionAndRelationship.pdf | | 141Kb | Adobe PDF | View/Open |
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