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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/309

Title: Avenues Amid Advertising Regulations for socially Unacceptable products with special focus on alcohol
Authors: Sailaja, P. Uma
Keywords: Advertising
Brand Communication
Product Communication
Advertising Regulations
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: Brand Communication! Product Communication! This is much heard and has become the order of the day. Advertising and Promotion have become an integral part of our social and economic systems. More so, the ability to communicate prepared messages to the target audience has evolved as a major role of the marketing domain. ‘Come what may’ is the type of mindset through which the market players are trying hit hard as to get through the competition. ‘Freedom of Expression’ is one of our Fundamental rights under chapter III of Indian Constitution, which apply to the market players also. To Society’s wellbeing fortune and market player’s misfortune, the products like Liquor and Tobacco are refrained from this fundamental right. In such situation, how are these players manufacturing the socially un-acceptable products combating the competition? This article is intended to present a report on comparative study of advertising regulations pertaining to countries four countries, India, USA, Ca...
Description: PART VII – REGULATIONS & MARKETING |Pages 761-774 |
URI: http://hdl.handle.net/2259/309
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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