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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/313

Title: Countering Counterfeits
Authors: Sridhar, G.
Keywords: Counterfeits
Countering Counterfeits
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: In this paper an attempt is made to discuss how counterfeits inflict loss to government, corporate, consumers and society at large. Paper emphasizes that the onus to counter counterfeits is in the hands of corporate and they need to devise appropriate proactive and reactive strategies. The paper is based on the authors understanding of the subject through review of literature and informal interactions with managers of several organisations.
Description: PART VII – REGULATIONS & MARKETING | Pages 737-742
URI: http://hdl.handle.net/2259/313
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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