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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/313
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| Title: | Countering Counterfeits |
| Authors: | Sridhar, G. |
| Keywords: | Counterfeits
Countering Counterfeits |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | In this paper an attempt is made to discuss how counterfeits inflict loss to government, corporate, consumers and society at large. Paper emphasizes that the onus to counter counterfeits is in the hands of corporate and they need to devise appropriate proactive and reactive strategies. The
paper is based on the authors understanding of the subject through review of literature and informal interactions with managers of several organisations. |
| Description: | PART VII – REGULATIONS & MARKETING | Pages 737-742 |
| URI: | http://hdl.handle.net/2259/313 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
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Description |
Size | Format |
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| 737-742.pdf | | 152Kb | Adobe PDF | View/Open |
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