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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/320

Title: Effect of Marketing on Society
Authors: Cherian, Christe
Dasgupta, Nilabhra
A G, Doreswamy
Keywords: Marketing
Marketing Management
Advertising
Sales Promotion
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: Indian Institute of Management Kozhikode |Pages 657-663|
URI: http://hdl.handle.net/2259/320
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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