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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/323

Title: Marketing to Children –Issues & Remedies
Authors: Chaudhari, Chetan
Marathe, Milind
Keywords: Children
Children Marketing
Nag Factor
Marketing Effect
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: This paper is divided in to different sections. Section one introduces us to the theme of the paper as a whole. Part two tries to focus on growing children market & marketing to children. Part three talks about, adverse effect of marketing on children. Role of parents, government, media, industries & schools to educate children explained at the end followed by the Conclusion.
Description: PART VI – CONSUMER MARKETS & MARKETING |Pages 613-626|
URI: http://hdl.handle.net/2259/323
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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