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International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/323
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| Title: | Marketing to Children –Issues & Remedies |
| Authors: | Chaudhari, Chetan
Marathe, Milind |
| Keywords: | Children
Children Marketing
Nag Factor
Marketing Effect |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | This paper is divided in to different sections. Section one introduces us to the theme of the paper as a whole. Part two tries to focus on growing children market & marketing to children. Part three
talks about, adverse effect of marketing on children. Role of parents, government, media,
industries & schools to educate children explained at the end followed by the Conclusion. |
| Description: | PART VI – CONSUMER MARKETS & MARKETING |Pages 613-626| |
| URI: | http://hdl.handle.net/2259/323 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 613-626.pdf | | 217Kb | Adobe PDF | View/Open |
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