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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/324

Title: Organized Retail Market Boom and the Indian Society
Authors: Sreejith, A
V. P, Jagathy Raj
Keywords: Customer Satisfaction
Career Opportunities,
Labor problems
Economic Growth
Infrastructure and Traffic Facilities.
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: IT and related services played a major role for India’s current 9.2. GDP growth. Organized retailing in India is one more example for its open economy. The IT industries where able develop a demand for Indian talents all over the world and improved their living standards. It directly impacts only a small minority of Indian population while organized retail affects every single Indian and every sector of Indian society. The paper gives a glimpse of the slow evolution of retail market over the years in India and its contribution for economic growth. The likely positive impact of this revolution in different sectors is enumerated. Paper addresses its ability to manipulate consumption pattern of society, increased customer satisfaction and likely change in the market shares of the different types of sellers. Paper discusses its flip sides like increasing social tension among families below poverty line and greater loss of self employment opportunities by this revolution. The main theme ...
Description: PART VI – CONSUMER MARKETS & MARKETING |pages 603-612|
URI: http://hdl.handle.net/2259/324
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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