|
DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/325
|
| Title: | Emotional labor as a means of influencing the self-concept of consumers in service organization |
| Authors: | Mishra, Sushanta Kumar |
| Keywords: | Self-Concept
Emotional Labor
Deep Acting
Surface Acting
Consumer
Service Employee |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | In service interactions the management of service employees’ emotion through emotional labor has gained prominence and is becoming an active method to affect consumers’ behavior. Several researches have indicated that self-concept of consumers affect their buying behavior. However there is not much research to explore the effect of emotional labor of the service employees on
the self-concept of consumers. Based on literature, I have explored how emotional labor of the service employees influences the self-concept of consumers. |
| Description: | PART VI – CONSUMER MARKETS & MARKETING |pages 597-602| |
| URI: | http://hdl.handle.net/2259/325 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
|
Files in This Item:
| File |
Description |
Size | Format |
|---|
| 597-602.pdf | | 139Kb | Adobe PDF | View/Open |
|
All items in DSpace are protected by copyright, with all rights reserved.
|
