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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/328

Title: IMPACT: Marketing on Society Vs Society on Marketing
Authors: Wadekar, Gaurav
Keywords: Social Marketing
Marketing Comparision
Marketing Correlation
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: This paper, titled “Impact: Marketing on Society Vs Society on Marketing”, shall attempt to shed light on this correlation between Marketing and Society.
Description: PART VI – CONSUMER MARKETS & MARKETING |Pages 563-569|
URI: http://hdl.handle.net/2259/328
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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