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International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/328
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| Title: | IMPACT: Marketing on Society Vs Society on Marketing |
| Authors: | Wadekar, Gaurav |
| Keywords: | Social Marketing
Marketing Comparision
Marketing Correlation |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | This paper, titled “Impact: Marketing on Society Vs Society on Marketing”, shall attempt to shed light on this correlation between Marketing and Society. |
| Description: | PART VI – CONSUMER MARKETS & MARKETING |Pages 563-569| |
| URI: | http://hdl.handle.net/2259/328 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 563-569.pdf | | 167Kb | Adobe PDF | View/Open |
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