DSpace
 

DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
International Conference on Marketing and Society >

Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/328

Title: IMPACT: Marketing on Society Vs Society on Marketing
Authors: Wadekar, Gaurav
Keywords: Social Marketing
Marketing Comparision
Marketing Correlation
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: This paper, titled “Impact: Marketing on Society Vs Society on Marketing”, shall attempt to shed light on this correlation between Marketing and Society.
Description: PART VI – CONSUMER MARKETS & MARKETING |Pages 563-569|
URI: http://hdl.handle.net/2259/328
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

Files in This Item:

File Description SizeFormat
563-569.pdf167KbAdobe PDFView/Open

All items in DSpace are protected by copyright, with all rights reserved.

 

© Indian Institute of Management, Kozhikode, 2005-2006