DSpace
 

DSpace at Indian Institute of Management Kozhikode >
3. Conference Proceedings >
International Conference on Marketing and Society >

Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/330

Title: ICT Adoption Propensity In The Hotel Industry : An Empirical Study
Authors: Hoontrakul, Pongsak
Sahadev, Sunil
Keywords: Propensity to Adopt
Information and Communication Technologies
Hotel Industry
Thailand
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: The information and communication technologies are revolutionizing the hospitality sector over the years. This study looks at the propensity for adoption of ICT based facilities in the hotel industry. There is a large variation in the propensity of adoption of ICTs among the hotels in the industry. In this study the factors that influence a hotel’s propensity to adopt ICTs is analyzed. The factors are broadly divided into the location related factors and the firm related factors. The study also proposes a methodology to measure the propensity of adoption of technologies by the hotels. The analysis of the relative impact of the factors is carried out through a survey amongst 95 hotels from seven locations in the Thailand. The study concludes by arguing for greater impetus to promote ICT adoption among hotels due to its impact on reducing the level of ‘tourism leakage’.
Description: PART VI – CONSUMER MARKETS & MARKETING |Pages 535-544|
URI: http://hdl.handle.net/2259/330
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

Files in This Item:

File Description SizeFormat
535-544.pdf163KbAdobe PDFView/Open

All items in DSpace are protected by copyright, with all rights reserved.

 

© Indian Institute of Management, Kozhikode, 2005-2006