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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/332

Title: Banking Channel Perceptions An Indian Youth perspective
Authors: Srivatsa, H.S
Srinivasan, R
Keywords: Banking Channel
Retail Banking
Psychographics
Banking Channel Adaptation
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: Retail banking has undergone rapid changes with the introduction of new technology based channels and its interesting to note how people have adapted to different ways of deriving their banking needs. This study uses psychographics to study the banking channel adaptation and the trends in the retail banking scenario in Karnataka, India. It has been found that people clearly want convenience and security in their choice of banking channels.
Description: PART VI – CONSUMER MARKETS & MARKETING |pages 513-527|
URI: http://hdl.handle.net/2259/332
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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