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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/335
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| Title: | Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers’ Perceptions |
| Authors: | Durvasula, Srinivas
Lysonski, Steven |
| Keywords: | Money Attitudes
Chinese Consumers
Money Attitude Scale
Achievement Vanity |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | Extant research linked money attitudes with a variety of factors including political ideology, environmental attitudes, work performance, and compulsive buying. Our research extends existing body of knowledge by examining the relationships among money attitudes, achievement vanity, and materialism. Data provided by young Chinese consumers was used to test the various
relationships. Results indicate significant relationships between some of the money attitude dimensions as measured by the money attitude scale (MAS), achievement vanity, and
materialism. The implications of these results to marketers and consumer protection advocates are discussed in the paper. |
| Description: | PART VI – CONSUMER MARKETS & MARKETING |Pages 497-500| |
| URI: | http://hdl.handle.net/2259/335 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 497-500.pdf | | 125Kb | Adobe PDF | View/Open |
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