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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/335

Title: Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers’ Perceptions
Authors: Durvasula, Srinivas
Lysonski, Steven
Keywords: Money Attitudes
Chinese Consumers
Money Attitude Scale
Achievement Vanity
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: Extant research linked money attitudes with a variety of factors including political ideology, environmental attitudes, work performance, and compulsive buying. Our research extends existing body of knowledge by examining the relationships among money attitudes, achievement vanity, and materialism. Data provided by young Chinese consumers was used to test the various relationships. Results indicate significant relationships between some of the money attitude dimensions as measured by the money attitude scale (MAS), achievement vanity, and materialism. The implications of these results to marketers and consumer protection advocates are discussed in the paper.
Description: PART VI – CONSUMER MARKETS & MARKETING |Pages 497-500|
URI: http://hdl.handle.net/2259/335
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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