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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/336

Title: Marketing Warfare for an AIDS Free Society
Authors: Koshy, Moli P.
Joseph, Mary
Keywords: Marketing Warfare
Acquired Immune Deficiency Syndrome
AIDS in India
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART VI – CONSUMER MARKETS & MARKETING|Pages 487-496|
URI: http://hdl.handle.net/2259/336
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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