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International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/336
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| Title: | Marketing Warfare for an AIDS Free Society |
| Authors: | Koshy, Moli P.
Joseph, Mary |
| Keywords: | Marketing Warfare
Acquired Immune Deficiency Syndrome
AIDS in India |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Description: | PART VI – CONSUMER MARKETS & MARKETING|Pages 487-496| |
| URI: | http://hdl.handle.net/2259/336 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 487-496.pdf | | 191Kb | Adobe PDF | View/Open |
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