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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/339

Title: Are Consumer Perceptions of Brand affected by Materialism?
Authors: Sahdev, Amit
Gautama, Priyanka
Keywords: Consumer Perceptions
Textile Industry
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART VI – CONSUMER MARKETS & MARKETING |Pages 459-462|
URI: http://hdl.handle.net/2259/339
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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