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International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/339
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| Title: | Are Consumer Perceptions of Brand affected by Materialism? |
| Authors: | Sahdev, Amit
Gautama, Priyanka |
| Keywords: | Consumer Perceptions
Textile Industry |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Description: | PART VI – CONSUMER MARKETS & MARKETING |Pages 459-462| |
| URI: | http://hdl.handle.net/2259/339 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 459-462.pdf | | 133Kb | Adobe PDF | View/Open |
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