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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/340

Title: The Dark Side of Relationship Marketing
Authors: Ramkumar, D.
Saravanan, S
Keywords: Relationship Marketing
Customer Relationship Marketing
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART VI – CONSUMER MARKETS & MARKETING |Pages 453-457|
URI: http://hdl.handle.net/2259/340
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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