DSpace
 

DSpace at Indian Institute of Management Kozhikode >
3. Conference Proceedings >
International Conference on Marketing and Society >

Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/340

Title: The Dark Side of Relationship Marketing
Authors: Ramkumar, D.
Saravanan, S
Keywords: Relationship Marketing
Customer Relationship Marketing
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART VI – CONSUMER MARKETS & MARKETING |Pages 453-457|
URI: http://hdl.handle.net/2259/340
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

Files in This Item:

File Description SizeFormat
453-457.pdf126KbAdobe PDFView/Open

All items in DSpace are protected by copyright, with all rights reserved.

 

© Indian Institute of Management, Kozhikode, 2005-2006