|
DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/345
|
| Title: | Health Tourism in India Growth and Opportunities |
| Authors: | Kaur, Jaspreet
G, Hari Sundar
Vaidya, Deepti
Bhargava, Sheela |
| Keywords: | Health Tourism
Medical Tourism
Health Care |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | People from many advanced countries, including the United Sates and Europe, see a benefit in traveling to developing third world countries, like India, Thailand, Philippines, South Africa, etc.
while combining medical treatments with inexpensive vacation. This trend is now known as medical tourism. Medical tourism has greatly developed overtime and it is likely to further expand more as people find it more and more advantageous. The article focuses at the emergence of the medical tourism as a booming industry and the key management aspects that will help
India establish India as a Health Care Destination. |
| Description: | PART V – HEALTH CARE & MARKETING |Pages 415-422| |
| URI: | http://hdl.handle.net/2259/345 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
|
Files in This Item:
| File |
Description |
Size | Format |
|---|
| 415-422.pdf | | 175Kb | Adobe PDF | View/Open |
|
All items in DSpace are protected by copyright, with all rights reserved.
|
