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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/345

Title: Health Tourism in India Growth and Opportunities
Authors: Kaur, Jaspreet
G, Hari Sundar
Vaidya, Deepti
Bhargava, Sheela
Keywords: Health Tourism
Medical Tourism
Health Care
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: People from many advanced countries, including the United Sates and Europe, see a benefit in traveling to developing third world countries, like India, Thailand, Philippines, South Africa, etc. while combining medical treatments with inexpensive vacation. This trend is now known as medical tourism. Medical tourism has greatly developed overtime and it is likely to further expand more as people find it more and more advantageous. The article focuses at the emergence of the medical tourism as a booming industry and the key management aspects that will help India establish India as a Health Care Destination.
Description: PART V – HEALTH CARE & MARKETING |Pages 415-422|
URI: http://hdl.handle.net/2259/345
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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