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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/347

Title: OTC Marketing of Drugs
Authors: Bhangale, Vijay
Keywords: OTC Drugs
Drug and Cosmetics
Drug Marketing
Ayurvedic Medicines
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART V – HEALTH CARE & MARKETING |Pages 397-402|
URI: http://hdl.handle.net/2259/347
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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