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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/350
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| Title: | OTC Drug Marketing – Global Trends and Indian Experiences |
| Authors: | Paninchukunnath, Ajith |
| Keywords: | Over the Counter Drugs,
Pharmaceutical Company
Continuous Pharmacist Education
Corporate Social Opportunity |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | This paper takes a look at the OTC drug marketing at a global level with special focus on US and Indian markets. The first section deals with changing consumer and his environment which is followed by a brief introduction to OTC segment. The second section gives an idea of the recent
trends in United States OTC drug market followed by Europe and India. Section three deals with a small pilot study done by the author and the last section gives the holistic approach which Indian OTC drug marketing firms can adopt to create awareness about health and wellbeing. |
| Description: | PART V – HEALTH CARE & MARKETING |Pages 363-370| |
| URI: | http://hdl.handle.net/2259/350 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
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Description |
Size | Format |
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| 363-370.pdf | | 160Kb | Adobe PDF | View/Open |
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